Bottom’s Up

Nickelback
“Bottom’s Up”

There is a reason why you keep seeing Nickelback on these Concrete Marketing “StripJoints” CDs: they are modern-day bar-party gods.  Their success is based on knowing that their target will is, and forever be, their core audience—and nobody else.  Which is to not undercut the fact that they are about as consistent a modern rock band as one will find on the charts.  (Think Coldplay with balls.)  Like the tracks before that have built the foundation of their decadent kingdom, “Bottom’s Up” is—with all due respect—more of the same.  Which makes their fans happy and the party continue. If a Nickelback song ain’t about strippers, then it’s probably about drinking.  To which we say, if it ain’t broke ...