ABOUT THE EXPO
As one of the few people who has attended every Gentlemen’s Club Owners EXPO, I have had the rare privilege of seeing the event grow and, even more importantly, seeing the event become one of the most critical factors in protecting and shaping the future of the adult nightclub industry.— Luke Lirot, First Amendment Attorney
2014 Gentlemen’s Club EXPO & Tradeshow
August 24-27, 2014
Mandalay Bay Resort & Casino, Las Vegas
The Annual Gentlemen’s Club EXPO is the only national convention and tradeshow for the multi-billion-dollar adult nightclub industry, and is produced by ED Publications, the industry’s trade magazine for the past 23 years. EXPO attendees can count on three days of must-attend workshops and panel sessions geared toward club owners, general managers and other key club personnel; two days of a 200-booth Tradeshow with vendors showcasing their latest products and services; two evening parties that are equal parts networking and enjoyable fun; and the Annual ED Awards Show honoring the industry’s top adult nightclubs and entertainers
- A three-day conference and trade show for the adult nightclub
industry with more than 2,500 attendees.
- Daily panel sessions with industry leaders addressing legal,
marketing and insurance topics; alcohol sales; club sound, lighting
and renovations; employee relations; new products; and more.
- Two-day tradeshow with 200-plus booths.
- Opening Night Party.
- Industry Appreciation Party.
- Adult Nightclub Awards Show, Vegas showroom-style.
- Membership meeting of the Association of Club Executives (ACE).
Produced by ED Publications, publishers for 23 years of the Annual Adult Nightclubs Guide, the Preferred Vendors Guide and the bimonthly ED Club Bulletin business magazine.
The Annual EXPO draws over 2,500 attendees, including over 1,700 adult nightclub owners, club executives, general managers, bartenders, floor managers, DJs and club personnel from individual clubs and club chains.
Other EXPO attendees include:
- Liquor, beer and wine distributors
- Food and beverage companies
- Club furnishings and products companies
- Club brokers
- Insurance specialists
- Sound, lighting & staging companies
- Health, beauty
- Apparel companies
- Computer and internet specialists.
- Staffing Services
Gentlemen’s clubs represent the highest-grossing segment of the nightclub industry. There are more than 3,000 adult nightclubs in North America which employ over 500,000 dancers and support staff, and serve 1.2 million customers a day. Adult nightclubs lead the industry in alcohol sales, they are a multi-billion-dollar industry.
EXPO 2013 RECAP
EXPO 2012 RECAP
Adult Nightclub Stats
- There are more than 3,000 adult nightclubs in the U.S.
- More than 90 percent of the clubs serve beer, wine, champagne and liquor.
- All of the clubs serve bottled water, soft drinks and energy drinks.
- More than 1,000,000 customers visit adult nightclubs every day of the year.
- There are more than 350,000 entertainers and club employees working in adult nightclubs.
- There are more than 30 club chain operators controlling over 300 adult nightclubs.
- One adult club chain, Rick’s Cabaret, is publicly traded on NASDAQ (symbol: RICK).
- Adult nightclubs have combined annual gross revenues of more than $7.5 billion.
- Adult nightclubs are open longer hours and more days than any other type of nightclub.
- Adult nightclubs sell a higher percentage of high-end liquor and champagne than other clubs.
- Adult nightclubs reach the most desirable demographic of spenders, ages 18 to 50.
- Adult nightclubs reach a consumer demographic used to paying top dollar for entertainment.
- The adult nightclub industry has a national association with over 30 statewide chapters.
- The adult nightclub market is untapped and ripe for national promotions by liquor manufacturers and distributors seeking to target this high revenue generating market niche.
- There is only one national trade magazine for the adult nightclub industry.
How it all started!
The 1st Annual Gentlemen’s Club Owners EXPO1993, The Stardust Hotel & Casino, Las Vegas
For the first three years of its existence, starting in 1991, ED Publications was simply the Annual Adult Nightclubs Guide (then dubbed the EXOTIC DANCER Directory). There were no bimonthly Club Bulletins and no Gentlemen’s Club Owners Expos until ...
by Don Waitt
Publisher & Founder, Exotic Dancer Publications
In 1993, Michael J. Peter of the Pure Platinum, Solid Gold and Dollhouse chain teamed with pay-per-view video producer Ed Rasen to do a huge Topless Dancer World Championship contest at the Stardust Casino in Las Vegas. Since there were going to be entertainers and some club owners at the showgirl competition, I talked to Peter and Rasen about doing a small convention at the same time, and the Annual Gentlemen’s Club Owners EXPO was launched November 19-21, 1993.
The entire show—panels and exhibit booths—all fit into one room at the Stardust. We had about 300 attendees and 27 exhibitors. There were no feature showcases, no off-property parties and no ED’s Awards Show, but the panels and tradeshow were well attended and that first EXPO set our course for the next 20 years of providing club owners with their very own convention to hear professional speakers address topics specific to our industry, to rub shoulders with other adult nightclub owners, and to see the latest products and services for the industry.
That year the entire ED staff was myself and Jim Hayek, who at that time worked with me on a concert industry magazine that I was also publishing. I couldn’t have done the show without Jim, and I like to think that the true pay-off for his help was that at that EXPO he met feature entertainer Lauren Foxx who later became Mrs. Ann Marie Hayek, and together they established the successful Pure Talent Agency. Also chipping in from a concert industry magazine that I was also publishing at the time was Terry Lowe who helped organize the panel sessions.
The first-ever EXPO panel session was “Promoting Your Club” with Michael J. Peter, Dawn Rizos of The Lodge (then of Caligula in Dallas), Ed Rasen of Showcase Media, Phil Johnson of Bailey’s 20/20 in Los Angeles, and Ralph Alden of Babe’s in Scottsdale. Next up was “Staying Open In A Hostile City” with attorneys John Weston and Luke Lirot, and James Greer of National Beverage Law Services.
The next day’s panels started with “Booking (and Keeping) Top Quality Dancers” with Frank Bane of the Continental Theatrical Agency, Tony Indovina of The Lee Network and feature entertainer Sandra Scream. That afternoon was the “Combatting Entertainer Tax Laws” panel with attorneys Steve Solomon and Dick Wilson, and wage expert Harry Weisbrod.
Other industry heavyweights on hand at the first EXPO were Dave Baucom of MAL Entertainment; Randy Beasley, Duke Dearing and Jeff Stoller, then with Michael J. Peter Management; Lowell Smith of Wide World Entertainment; Ken Kimmel with Cheri magazine; agent Paul Borghese; and DJ Patrick Bishop.
Some of our first exhibitors who are still taking booths at the EXPO today included The Lee Network, Continental Agency, Class Act Uniforms, Tooters Promotions, Chemical Light, Core Systems, Easybar and Bulbman. Feature entertainers on hand included Venus DeLight, Vanna Lace, Sandra Scream, the Raye Sisters, Lori Wagner and Serenity (who won the Topless Dancer Championship).
The EXPO, after 1993, was off and running!
For more information on how to reach the decision-makers of the 3,000 adult nightclubs in the U.S.
Please call Lacy Empkey or Kris Kay at the ED Publications offices at (727) 726-3592.