Expert Chris Lenahan Returns
To tell you about your Overlooked Revenue Streams!Wednesday, Aug. 21, noon-1 pm
After becoming the first EXPO speaker to generate a “group hug” amongst convention attendees, Chris Lenahan of ExcellentBars.com and the author of “The Little Black Bar Book: A comprehensive guide to starting, owning and operating your own bar or nightclub” returns to EXPO to tackle overlooked revenue streams.
Says Lenahan, “Operator complacency is the single most damaging vice to any service-based business.” Overlooked revenue streams that Lenahan will be discussing at EXPO 2013 include:
• Bottle sales of wine, liquor and champagne
• Liquor/beer/wine/energy drink vendors sponsorship/partnership
• Sliding cover charge
• VIP table sales & cards
• Gaming/social gaming
• Cigar bar
• Concerts/Special guest DJs/comedy shows
• Bar crawls
• Dating/single events
• Corporate parties
• Venue rental events
• Advertising revenue/digital signage
• Gift & discount cards
• Cashless Payments
Club Consultant Gino LoPinto
On how to make your club Number 1 in your market!Wednesday, Aug. 21, 11 am-noon
You love your adult nightclub. You love the club’s concept. You love the design, the way it’s decorated, even the location. What you don’t love, however, is that you’re not making the kind of money that you think you should. “I love everything about my club—so what am I doing wrong?!”
Gino LoPinto will answer that question—by telling you the ways you can re-position your adult nightclub as the top club in their market.
LoPinto is an independent Las Vegas nightclub, restaurant and gentlemen’s club consultant who operates Vegas Alliance and is also the CEO of Glo Global. His clients include the Caesar’s Entertainment Corporation and the Hard Rock Hotel & Casino, as well as several top Las Vegas adult club venues including Spearmint Rhino and Crazy Horse III.
He has created and/or developed such nightlife brands as Las Vegas’ legendary Utopia, Glo, 501 Cafe/Club, Metropolis, Late Night Empire, Vegas Music Experience and Posh. He was recently hired as Director of Operations for the Hustler Club in Vegas.
“I’ve seen the same issue time and time again: the owner has a concept that he loves, but he ignores the environment in which the venue is located,” says LoPinto. “ You have to know what your club’s niche is, and how to fit it into your specific environment.”
Small Club — BIG Profits
Increase Small Club revenues today!Tues., Aug. 20, 4:30-6 pm
When it comes to becoming a more profitable club, small club operators often don’t have the budget to hire “experts” or pour thousands into an advertising budget. Instead, they have to find a way to succeed with a small staff and a do-it-yourself attitude.
Our panel of experts will give small club owners real nuts-and-bolts advice on how they can make their clubs more profitable—today—operating within a budget that’s realistic for them. Heading our panel is club owner Jerry Westlund of the Fantasy Showclubs/Pony Clubs chain, whose chain includes small clubs in medium-sized markets.
Joining Westlund will be outspoken club operator Drayton Nay, who has over 30 years of industry experience and who has opened or remodeled clubs in Ohio, West Virginia, Alabama and Florida. As an operations and club profit expert (and operator of proclubmanagement.com), Nay promises that attendees will walk away from his presentation with concrete tips that will make them more profitable immediately.
And to answer the question of, “How can I bring more quality entertainers into my club?” Jennifer McCumber of How-To-Strip.com will address the key factors that will enable clubs of all sizes to attract and keep the type of entertainers that will build your club’s clientele.
Put Your Staff On the Money Train
How to run in-club events, bachelor parties and uptime specials Profitably!Tuesday, Aug. 20, 3-4:30 pm
Using your club’s available human resources—combined with some creative and well-executed promotions—is the focus of this workshop designed to show club owners, general managers, DJs and other club staffers revenue streams that cost little to run while boosting your club’s bottom line.
Anyone can do a bachelor party or an uptime special or an in-club promotion, but simply doing the event is different than doing it successfully and profitably. There is an art to pre-promoting those events to maximize attendance; running the events to maximize cash flow return; and doing them in such a way that your customers can’t wait for the next one.
Our workshop panelists will show you how to use outside advertising, social networking, in-club TVs, signage and flyers—and most importantly—your club’s entire staff, to produce revenue-generating special events at your club.
Panelists include David Boehm of Club Consultant Pro; Johnny Walker, DJ at Solid Gold in Fort Lauderdale; Dane Hansen, DJ at Treasures in Las Vegas; Mike “DJ Platypus” DeSuno, DJ at Tootsie’s Cabaret in Miami ; Mike Valentine, DJ at the Booby Trap in Pompano, FL; and Brian Notarianni, GM at the Cadillac Lounge in Rhode Island.