August 17-20, 2014 New Dates!
Mandalay Bay Resort & Casino, Las Vegas
Club Owners Aren’t Doing It Alone
“You should change the name of the EXPO.”
“What do you mean?” I asked.
“Take the word ‘owners’ out of Annual Gentlemen’s Club Owners EXPO,” said Eric.
“Why’s that?” I asked.
“Just look around,” he answered.
I looked around and saw club owners walking the tradeshow aisles, but I also saw something else. Mixed in with those club owners were club chain district managers, general managers and floor managers. I knew that also walking the floor were club marketing directors, club security directors, club bookkeepers and House Moms. In the mainstage area I saw a dozen of the industry’s top DJs. On the mainstage were both feature entertainers and house dancers. In the Rick’s Cabaret booth behind me were several of the more than 60 general managers that came from Rick’s Cabaret clubs from all across the country. Over at the Deja Vu booth were another dozen general managers from their clubs. And I thought about the Opening Night Party the night before where we gave out ED Awards to the General Manager of the Year, the Club Employee of the Year and the DJ of the Year.
“The EXPO isn’t just for club owners any more,” Eric pointed out. “The EXPO is for everyone who works in our industry.”
No club owner wins the race for market dominance and financial success without their own crack ‘pit crew’ of general managers, floor managers, front door personnel, DJs, bartenders, waitresses, security personnel and House Moms.He’s right, and that’s why from this date forward the show will be known simply as the Annual Gentlemen’s Club EXPO.
And that’s why the theme for the 2014 EXPO is “FORMULA WIN—Turn Your Staff Into A Winning (Pit) Crew.” Dale Earnhardt Jr. might be the one who crosses the finish line, but he would never get that checkered flag without a dedicated and professional pit crew and racing team behind him. The same goes for club owners. No club owner wins the race for market dominance and financial success without their own crack ‘pit crew’ of general managers, floor managers, front door personnel, DJs, bartenders, waitresses, security personnel and House Moms.
In the photo above are three guys who were all at the very first EXPO 22 years ago. It’s interesting to me that many of the men and women who attend the EXPO today and who are now helping to run the industry’s top adult nightclubs were still in grade school when Michael, Slim and I attended EXPO 1993 at the Stardust in Las Vegas.
Today’s floor manager is tomorrow’s general manager or district manager. Today’s house dancer is tomorrow’s manager or House Mom. Today’s DJ can even be tomorrow’s club owner. Charles Bass started as a club DJ and now owns Babe’s Cabaret NOLA in New Orleans and New Jersey and sits on the ACE Board of Directors.
In accepting the award for Rick’s Cabaret as Club Chain of the Year for 2013, Eric recalled coming to the EXPO years ago as “a little guy” who owned just one small club and who would look with awe at the big players at the show. His message was that everyone has a shot, that today’s little guy can be tomorrow’s big player. Eric thanked all of the Rick’s crew and on stage with him was Ed Anakar, Rick’s Cabaret’s Director of Operations, another message from him that success is a team effort.
Can the panel sessions and workshops and the shared-experience networking opportunities at EXPO help turn a club owner’s staffers into a winning crew? We think so.
EXPO 2014 attendees can count on three days of must-attend workshops and panel sessions geared toward club owners, general managers and other key club personnel; two days of a 200-booth Tradeshow with vendors showcasing their latest products and services; two evening parties that are equal parts networking and enjoyable fun; and the Annual ED Awards Show honoring the industry's top adult nightclubs and entertainers.
EXPO 2014 AGENDA:
Sunday, August 17
||Noon - 8 pm||Exhibitor Set-Up
|2 pm - 4 pm||ACE National Board Meeting|
|3 pm - 6 pm||Registration Desk open|
Monday, August 18
||9 am - 7 pm||Registration Desk open|
|7 am - noon||Exhibitor Set-Up
|Noon - 1 pm||Job Specific Training Seminars #1
Management: You’re Hired
Support/Wait Staff: Diffuse It
DJs/Promo Staff: DJ 101
|1 - 2 pm||Job Specific Training Seminars #2
Management: Motivate Them
Support/Wait Staff: Meet & Greet
DJs/Promo Staff: Now Featuring ...
|2 - 6 pm||Tradeshow & Mainstage Open
|9 pm - 12 am
||Opening Night Dance Party
Tuesday, August 19
||9 am - 7 pm||Registration Desk open
|10 - 11 am||Continental Breakfast|
|10 - 11 am||Job Specific Training Seminars #3
Management: A Woman’s Touch
Support/Wait Staff: Perfect Cocktail
DJs/Promo Staff: Promo 101
|11 am - Noon
||Job Specific Training Seminars #4
Management: How I Built My Team
Support/Wait Staff: Upsell Everything
DJs/Promo Staff: Get Social
|Noon - 1 pm
“Team Building” Keynote
|1 - 5 pm||Tradeshow & Mainstage Open
|7:30 - 9 pm||The ED Awards Reception
|9 - 11 pm||The ED Awards Show|
Wednesday, August 20
||10 am - 2 pm
||Registration Desk open
|10:30 am - Noon||Legal Advice Brunch|
|Noon - 1 pm||Legal Update Panel
Six must-do steps on the issue of entertainer classification
|2 pm - 5 pm
||Pool Party & Bikini Contest
@Mandalay Bay East Lagoon Pool
|9 pm - 12 am
||Moulin Rouge Party Showcase
@ Larry Flynt Hustler Club
Click images below to see 2013 Attendees
Click images below to see 2012 Attendees
As producers of industry conventions for more than 25 years, we know that the formula for a successful event means offering attendees a show that is informative, enlightening, educational—and fun! That's why we produce our shows in Las Vegas. That's why we hold our panel sessions and seminars in the morning and early afternoon, and then do the Tradeshow late afternoon and early evening with plenty of music and cocktails. Our Tradeshows are parties unto themselves, and we have found that a relaxed setting appeals to the vendors manning the booths and the buyers walking the aisles.
EARLY REGISTRATION DISCOUNTS:
Register before May 30 to receive substantial discounts. Go to the Special Discounts 2014 page for more details. Awards Show tickets sold seperately.
AWARDS SHOW TICKET DISCOUNT:
While online or on the phone, be sure to order your awards show tickets for the 2014 EXOTIC DANCER Awards Show on Tuesday night during EXPO 2014; awards show tickets are regularly $89 each, but can be bought at the discounted rate of $69 per ticket through May 30.
REDUCED HOTEL ROOM RATES:
If you are planning to attend EXPO 2014, we encourage you to book your room today at The Mandalay Bay Resort & Casino since we sell out of our room block every year. The room rate for Expo attendees is $115, or $145 for a suite at THEhotel. You can book by calling Mandalay Bay Group Reservations at (877) 632-9001 or by just clicking the Mandalay button to the left.
STAFF TRAINING SEMINARS:
Get your pen and notepad ready—this series of one-hour workshops will be packed with hands-on, critical information for club owners, general managers and other key club staff. Our impressive lineup of workshop speakers will be providing expert advice on specific areas of club operations, advice that will help you—and your staff—operate your club more profitably, efficiently and safely.
ATTENDEE FEEDBACK ON EXPO 2013
“One of the things that stuck with us from the EXPO this year was Eric Langan’s acceptance speech for Rick’s Cabaret upon winning the Club Chain of the Year at the awards show. He spoke about the realization of his own recognition as an industry leader when he noticed people staring and pointing in his direction at this year’s EXPO. And he mentioned that he himself had done the same thing years back when he was working his way up the industry ladder; looking up to and admiring the leaders of that era. He reminded us all where he has been and encouraged us to work our own way up that ladder. Very motivating.”
"I want to start off by saying that we almost didn’t come to EXPO this year. To say it has been a year of trials and tribulations would be an understatement. That being said, we are so glad we made the trip. It was so wonderful seeing old friends, getting to know acquaintances better and making knew friends. Both ED Publications and DJ Platypus and all the plat crew did an AMAZING job. Best awards show ever. And to all of the nominees, congrats. Both Wild J and I wish everyone a very prosperous upcoming year.”
—Michelle Snyder Mowery, Wild J’s Gentleman’s Club
“Once again thank you for your hard work to bring together another wonderful and productive show for us, and I am certain for all of the other vendors as well. Our second EXPO was very productive and the people and the ED staff were very welcoming. We look forward to continuing and growing our relationship with your organization and the adult nightclub industry. Again, thank you for all you do.”
—Alan Brickman, Joe Hand Promotions
—Miriam Ramos, Platinum Processing
"I thought this was a good EXPO. I had a lot of my people at this one. I heard over and over from the veterans that this was one of the best if not the best EXPO and Tradeshow they had ever attended. Thank you for including Hal (Lowrie) in the Hall of Fame, it truly meant a lot to Troy and to me.”
— Micheal Ocello, VCG Holding Corp.
"ClubCam Systems had a highly successful 2013 EXPO. This was our fourth year as an exhibitor and definitely our best. We were very pleased at the caliber level of both individual and club chain owners who spent a great deal of time in our booth. The ambient sound from the main stage was much better controlled, allowing us to participate in some great presentations of our products with the attendees. Our phone and emails are still receiving follow up interest contacts from the club owners and DJs we met at the show.
“Also wanted to take my hat off to you for the caliber of the awards show at the House of Blues, it was definitely our favorite from the last four.”
— Don Kleinhans, ClubCam Systems
"We would like to thank everyone at ED Publications for our greatest EXPO yet. We are still humbled and in shock from the Awards Show.We have been reading Club Bulletin for the better part of a decade. It has educated us on the different styles of clubs, legal issues, issues other clubs are dealing with, music and who the owners are and how they came to be. It has also educated us on products that we use.
For those vendors that don’t believe in the EXPO, this is for them. Without it we would not have developed relationships with Pure Risk Solutions, Platinum Poles, KG Furniture, Modern Line Furniture, Winston Hines, Voss Water, Joe Hand Productions, Omega Pattern Carpets, Eric Bernstein and Associates, Gent Club Shirts, EnteLeis, David Chesal, XGenRen and Royal Sovereign. The EXPO works.”
—Jerry Kim, Charles Bass, Darren Bass, Jordan Bass and all the staff at Babe’s NOLA
“I just wanted to drop a note and say BRAVO once again for a job well done! Looking forward to 2014...”
ATTENDEE FEEDBACK ON EXPO 2012
"On behalf of Michael, Laird, Dawn and the rest of the Solid Gold Ft. Lauderdale Family, I want to thank you for honoring us with the 2012 Club of the Year/Southeast Award and for awarding our DJ, Johnny Walker, with National Employee of the Year. It meant a tremendous amount to us as an organization, not only for the award but for the validation of our effort."
—Andrea Amenta, Solid Gold, Fort Lauderdale
"The EXPO was amazing. My favorite parts were the Monday Night Pool Party Ice Sculpture (wow!), the Erotic Heritage Museum, the amazing panels of course and the very first day that the EXPO Tradeshow was open on Tuesday. We were slammed. We gave out hundreds of www.How-to-Strip.com materials to hungry club owners and managers."
—Jennifer McCumber, www.How-to-Strip.com
"As a trade show veteran I have exhibited at trade shows for over 20 years. Working with Lacy, Kris, Ryan and Dave at ED Publications at this year's EXPO was nothing less than a homerun. Dave wrote a powerful pre-show article that just warmed things up. By the time the show opened we were amazed at how much our prospects had already researched us and were in ready-to-buy mode. We walked away from the show with two of the largest accounts possible. That just never happens at one trade show. Hats off to everyone at ED Publications for the best show experience in my business career."
—Ken Ranucci, Creative Nightclubs
"Congratulation on your 20th event! We've been onboard for the EXPOs since 2004 and we've enjoyed working with you on each and every event. We're already looking forward to next year and the beginning of another 20 years!"
—Rich Hansen, Glamor Girl
"The EXPO was an excellent forum for both vendors and industry executives to come together to understand the challenges and solutions available. The organization was exceptional, the tradeshow well balanced and the parties and entertainment made perfect networking events. I fully embraced the EXPO and had a fantastic time. I look forward to meeting up with you all again next year."
—Simon Theobald, Coverjock
"We had a great time at the EXPO. The speakers were fantastic! We brought home a lot of good information that we intend to put to good use! The Awards Show was spectacular! The entertainment was out of this world and Pablo Francisco was hilarious! Keep doing what you are doing! Our industry needs you and appreciates you and your staff for the wonderful work you do. Looking forward to next year already!"
—Laurie Bowers, Deja Vu Consulting
"I wanted to thank all of you for the EXPO this year. The Tradeshow Mainstage was great. We would be happy to sponsor that again and maybe even increase our presence for the main stage. Of all the shows we do each year, this is one of the smoothest running events we attend. 'Ya'll' have a great staff and crew."
— Chet Graham, Omega Pattern Works
"I'd say the best EXPO so far. I really want to congratulate you and all of the ED team on a job well done. We are looking forward to next year already, and actually have been shooting around the idea of doing a bigger booth, possibly in conjunction with a sponsorship. Please keep me posted as things move forward. We're looking forward to next year!"
—Lauren Venable, Electro-LuminX Lighting Corporation
"Just wanted to send a quick note to say fabulous EXPO this year! It was great seeing all the old faces (of course, I don't mean literally 'old' lol). Everything looked smooth and I can't remember having a better time. BTW, that comedian was really good at the Awards Show."
—Ken DeGori, Gold Club, Penthouse Club, Larry Flynt's Hustler Club, Historic Condor Club, and Hungry I, San Francisco
Coverage of the EXPO 2012 Workshops and Panel Sessions
— Spearmint Rhino's John Gray —
John Gray took the adult nightclub industry by storm when he arrived in 1991, opening the first Spearmint Rhino Club in Upland, CA. Over the next dozen years he turned Spearmint Rhino into a full-fledged adult nightclub chain, introducing 24 new club openings over that period.
While opening 24 clubs in 12 years was certainly an accomplishment worthy of recognition, what truly separated Spearmint Rhino from other club chains was that half of those clubs were located overseas in England, Russia, and Australia, establishing John Gray and Spearmint Rhino as a true worldwide presence.
— Mons Venus' Joe Redner —
In Tampa, some politicians vilify Joe Redner as "the ultimate outsider," while residents consider him a local legend. But in our industry Joe Redner, owner of the famed Mons Venus adult nightclub, carries the title "father of the lap dance." One of the most multi-faceted club owners in the history of our industry, Joe is a very vocal advocate of Libertarian principles. He has waged dozens of legal battles with the Tampa city council, which has tried to place restrictions on the city's adult nightclub industry for three decades.
— Nothing's certain but death ...and the pole tax? —The EXPO 2012 Legal Panel
The 2012 Expo legal panel focused on the two main threats that have recently plagued adult nightclubs in several states and are expected to be on the horizon in several more very soon: Customer head taxes, commonly referred to as "pole taxes," and comprehensive, all encompassing, industry-killing "community defense acts" (CDAs), usually spearheaded by Religious Right moral bully organizations, such as Citizens For Community Defense, which has a primary goal of eliminating adult entertainment from the landscape of America.
— The Do's and Dont's of Twitter and Facebook —
For over a decade now, marketing experts have been telling adult nightclub operators—in the pages of the Club Bulletin and at the Annual EXPO—how critical it is to have an Internet presence. The focus has often been on creating a website for the club, a place where the club can promote itself with club information, photos, directions to the club, a calendar of events, etc.
But as websites like Facebook and Twitter have exploded in popularity, "social media marketing" is a term that has taken on a life all its own. Over the past few of years, industry experts have stressed the necessity of creating a Facebook and Twitter page for the club. Even if the club doesn't have a website, these experts would say, Facebook and Twitter are fairly simple to use—and best of all, they're free.
— It's time to face the music! —
Music has always been one of the most hotly debated subjects with club operators, DJs and entertainers alike. Three of our EXPO 2012 "Time to Face the Music" workshop speakers are either current or former DJs—two are now also club operators, which gives them a very unique perspective on this subject. This DJ workshop was designed to provide tops on how club owners and operators can get everyone in the club on the same page, playing music that best suits the clientele, or desired clientele. To provide this advice, we enlisted the expertise of David Boehm, Chris London, Tim Rhodes and Bob Chiappardi.
— Football can save your club! —
Whether it's the Super Bowl, the Final Four, an MMA pay-per-view event or simply another week of Monday Night Football, when properly promoted, sporting events can bring customers—both new and old—to your club. Okay, that's nothing new; strip clubs attract guys, and guys like sports. And as long as there have been strip clubs with televisions in them, men are delighted to enjoy the best of both worlds.
— Design on a Dime! —
As an extension of the new and popular, "Club Renovation Profile" and "Club Renovation Survival Checklist" sections the Club Bulletin, EXPO 2012 featured our first-ever "Design on a Dime" Club Renovations Workshop & Roundtables, where top industry club designers and vendors will tell EXPO attendees how they can transform their club with a renovation. This "Design on a Dime" Workshop provided club operators with advice and specific suggestions on how they can change the look and presentation of their club —or, at least, a specific area of their club—for under $10,000 (hence, the "dime").
Click images below to see 2011 Attendees